Search Content


Content Categories




Why vendors may learn to love independent CRM cons


I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, Iíd argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...
Read more about Why vendors may learn to love independent CRM consultants......

Getting a CRM education...


One of the points I made in a recent post on CRM requirements specification, was the part that education plays in CRM requirements gathering. In brief, the more people understand about the use of CRM technology, the better their contribution to the...
Read more about Getting a CRM education......

Performance Training for Managers


Performance management systems really mean performance improvement for employees. I've heard sufficient stories to know that it doesn't always work out this way but on questioning HR people, employees and line managers, it is not the process or...
Read more about Performance Training for Managers...

Why implementing CRM may or may not be easy....


I was asked this week what the pit-falls were of implementing CRM technology. This is the sort of question that can tempt you into gushing out a long list of potential hazards, but, when you come to think about it, for many, maybe most people there...
Read more about Why implementing CRM may or may not be easy.......

What Is the Best Time to Submit a Story on Digg


Research from HP Social Computing Labs has confirmed that the best time to submit a new story on Digg is a weekday afternoon in the US. exposure.†The Social Computing lab at HP has released a research paper that finds a strong correlation between...
Read more about What Is the Best Time to Submit a Story on Digg...

Why conventional CRM requirements gathering is fla


The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesnít work....
Read more about Why conventional CRM requirements gathering is flawed......