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How Technology Is Costing Companies Billions


This is the story of a very expensive customer loyalty program that worked flawlessly for two decades only to be derailed by several remarkable misuses of...
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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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The Cloud Will Grow in 2009 - IDC


What IT sector goes up in an economic down turn? IDC answers the question with this report, Software as a Service Market Will Expand Rather than Contract Despite the Economic Crisis, IDC Finds. Cloud Computing would have grown in a good economic...
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A bench with two seats


A few weeks ago, I had the opportunity to hear Joshua Gutwill, a researcher at the Exploratorium, speak about Instrumenting Chaos: Understanding the Visitor Experience in a Free-Choice Environment. In the Q&A part of the talk, someone asked if...
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Investing in project management software


As I got the idea for this blog I thought a small cartoon strip would help convey the message much more clearly. My artistic skills however are sorely lacking and the Tenrox Web team is way too busy for me to dare ask for their help to develop a...
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TweetShrink Shrinks Tweets (Duh!) to 140 Character


Shave off those pesky extra characters and shrink your tweet down to 140 characters or less. Tight integration with TweetDeck makes it simple to...
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